SEO / AEO · B2B SaaS
Built AI-search visibility from near zero to 9,500+ visits from ChatGPT, Perplexity, Gemini and Copilot
How I restructured technical content so AI assistants and Google's AI Overviews cite two B2B SaaS brands.
- Role
- Digital Marketing Manager
- Company
- United World Telecom & Global Call Forwarding
- Timeframe
- 2024–2026
- Team
- Writers and designers
AI visits: Sep 2024–Oct 2026, GA4. Monthly growth: Oct 2024 → Sep 2025. AI Overviews: Global Call Forwarding, Mar 2026, Ahrefs.
The challenge
Our buyers, IT leaders, voice engineers and global operations teams, increasingly start research by asking ChatGPT or reading a Google AI Overview instead of clicking through search results. Rankings alone no longer measured whether we were visible. In 2024, ChatGPT sent about 450 visits to Global Call Forwarding and 90 to United World Telecom.
The goal was to make both brands the answer AI tools give when buyers ask about international phone numbers, toll-free services and connecting global numbers to their existing phone systems.
My approach
- Strengthened entity signals. Tied each brand clearly to the services buyers ask about: international toll-free numbers, virtual phone numbers and SIP/BYOC.
- Wrote answers, not just articles. Question-based content, FAQ structures and structured-data recommendations that AI tools can quote directly.
- Built clusters around real integrations. Content on Amazon Connect BYOC, Webex Calling, Microsoft Teams Direct Routing, Genesys and Twilio, matching how enterprise buyers search.
- Refreshed service pages for both audiences. Updated core pages to work for traditional search and AI-generated answers at once.
- Kept facts accurate and specific. Clear company facts, differentiated value propositions and real customer use cases, so AI tools describe the brands correctly.
- Matched each page to its AI channel. Tightened pricing and signup pages for ChatGPT and Perplexity referrals, and educational content for Google’s AI Overviews.
- Trained the team. Wrote internal guidelines on AEO, GEO, E-E-A-T and entity signals, and trained our writers to apply them to new and refreshed pages.
- Measured AI as its own channel. Built reports that track AI-referred visits separately in GA4, alongside AI Overview appearances in Ahrefs.
What I made
Before and after
Pages rebuilt to be quoted
Service page · Global Call Forwarding
CallMeClick
The old page opened with general advice about websites and never said plainly what the product is. The refresh starts with a one-sentence definition under "What is CallMeClick?", then a three-step process, benefits for customers and for businesses, and use cases by industry. That is the structure AI answers pull from.
Country page · Global Call Forwarding
Argentina virtual phone numbers
Country pages got the same treatment: a trivia-style opening replaced with a clear case for the market, cleaner number-type and format sections, and new answers to questions buyers ask, such as how long activation takes.
The result in AI answers
What buyers see when they ask
ChatGPT
"International toll free numbers for businesses"
Lists United World Telecom first among the providers it recommends.
ChatGPT
A local presence in Japan
Recommends United World Telecom and cites the Japan Ski Experience customer story, one I wrote, as evidence.
Perplexity
Expanding into the Middle East
Opens with "Start with AVOXI and Global Call Forwarding" and cites the site's guidance on number-registration requirements.
Perplexity
"Best international ITFS providers"
Shortlists Global Call Forwarding first, alongside AVOXI, and also lists United World Telecom.
Answers captured in October 2026. AI answers vary by user, location and over time.
Measurement and process
Tracking AI as its own channel
Ahrefs · Global Call Forwarding
Cited in Google's AI Overviews
Keywords where an AI Overview cites the site grew from near zero before June 2025 to about 5,000 by March 2026.
Ahrefs · United World Telecom
The same pattern on the second brand
AI Overview citations grew from about 20 keywords to about 560 over the same period.
Writer brief
AEO built into every brief
Briefs ask writers for a concise, quotable answer early and a worked example that shows how the solution works, because that is what AI tools cite. View the full brief.
GA4 · Global Call Forwarding
AI visits by assistant
Monthly AI-referred visits grew from about 100 in October 2024 to about 800 in September 2025. The table shows 7,708 visits from Sep 2024 to Oct 2026, 88% from ChatGPT.
GA4 · United World Telecom
Growth on the second brand
AI visits grew from almost none in late 2024 to about 200 a month in July 2026. The table shows 1,812 visits from Sep 2024 to Oct 2026.
“AI tools recommend the brands they already trust on a topic. Copying whoever ranks first doesn’t get you there; topical authority, clear entity signals and depth do.”
Results
- Global Call Forwarding: 7,708 AI-referred visits, with ChatGPT sending 88%. Monthly AI visits grew from about 100 to about 800 between October 2024 and September 2025.
- United World Telecom: 1,812 AI-referred visits, growing from almost none in late 2024 to about 215 a month in July 2026.
- Keywords where Google AI Overviews cite the site grew from almost none to about 5,000 for Global Call Forwarding and from about 20 to about 560 for United World Telecom (Dec 2024 → Mar 2026, Ahrefs).
- In the second half of 2025 alone, AI traffic grew 173% for Global Call Forwarding and 250% for United World Telecom.
- AI visitors to Global Call Forwarding spend 1m 32s per visit, compared with 1m 06s for visitors from regular search.
Reflection
The biggest surprise was that each AI channel cited a different part of the funnel. ChatGPT and Perplexity sent buyers straight to our pricing page, while Google’s AI Overviews cited our educational content, so we adjusted each type of page for the job it was doing. What didn’t work was matching a competitor that kept outranking us in ChatGPT; their edge looked like stronger entity signals and third-party links, not better pages. We’re now actively building more third-party mentions and links.
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